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You are here: Home / Archives for Marketing and sales

Marketing and sales – helping you find your best customers and get the sales flowing in

Expert tips and ideas to help you build and grow your business


In these series, you'll find expert tips, ideas and pointers to help you tell the world about your business. Choose from quick tips or longer masterclasses. If you have time, listen to the 'In Conversation' shows where experts share their thoughts and experiences.

April 19, 2015 by Julie Stanford Leave a Comment

Quick tip: Finding your target market

Dee Blick, marketing expertOur Quick Tips are designed to help you build your business skills, a few minutes at a time. If you want to know more about the same subject – and have more time to spare – you can listen to the 15-minute masterclass on the same topic.

In this quick 5-minute tip, Dee Blick, marketing expert, bestselling author and owner of marketing company, The Marketing Gym, talks about why you need to find your target market and explains how to do that. Listen now:

Quick tip: Finding your target marketJulie Stanford
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https://essential-business.co.uk/wp-content/uploads/2015/04/Dee-Blick-Quick-tip-about-target-market.mp3
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Filed Under: Marketing and sales Tagged with: Quick Tip

April 19, 2015 by Julie Stanford Leave a Comment

Quick Tip: Why it’s important to develop a positioning statement

Dee Blick, marketing expertOur Quick Tips are designed to help you build your business skills, a few minutes at a time. If you want to know more about the same subject – and have more time to spare – you can listen to the 15-minute masterclass on the same topic.

In this quick 5-minute tip, Dee Blick, marketing expert, bestselling author and owner of marketing company, The Marketing Gym, talks about the importance of developing a positioning statement, otherwise known as a benefit statement. Listen now:

Quick Tip: Why it’s important to develop a positioning statementJulie Stanford
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  • Embed:
https://essential-business.co.uk/wp-content/uploads/2015/04/Dee-Blick-Quick-Tip-Positioning-statement.mp3
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[Read more…]

Filed Under: Marketing and sales Tagged with: Quick Tip

April 19, 2015 by Julie Stanford Leave a Comment

Quick Tip: Bring the charm into your marketing communications

Dee Blick, marketing expertOur Quick Tips are designed to help you build your business skills, a few minutes at a time. If you want to know more about the same subject – and have more time to spare – you can listen to the 15-minute masterclass on the same topic.

In this quick 5-minute tip, Dee Blick, marketing expert, bestselling author and owner of marketing company, The Marketing Gym, talks about the value of charm in your marketing communications. Listen now:

Quick Tip: Bring the charm into your marketing communicationsJulie Stanford
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  • Link:
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https://essential-business.co.uk/wp-content/uploads/2015/04/Dee-Blick-Quick-tip-about-charm.mp3
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Filed Under: Marketing and sales Tagged with: Quick Tip

April 7, 2015 by Julie Stanford Leave a Comment

How to start your market research

What is marketing research and why is it important? How do you begin researching your market and what methods should you choose? Is it just about mystery shopping or are there better ways to find out what your target customers want and care about?

In this episode

Dee Blick and Natalie PageIn this 30-minute episode of Essential Business Radio, first broadcast on Radio Reverb but still very relevant for today’s business owners, Dee Blick, owner of The Marketing Gym and award-winning author and Natalie Page, director of Page Marketing tell you how and why you should be looking more closely at the market you’re in. Listen now:

How to start your market researchJulie Stanford
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https://essential-business.co.uk/wp-content/uploads/2015/03/Researching-your-market-FINAL.mp3
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Filed Under: Marketing and sales Tagged with: In Conversation

April 7, 2015 by Julie Stanford Leave a Comment

Your marketing plan

Exactly what is a marketing plan and why is so important to have one? What goes into the plan and what’s the difference between your strategy and your tactics? Do you need a full document or can you write your plan on flipchart pages?

In this episode

Dee Blick and Natalie PageIn this 30-minute episode of Essential Business Radio, first broadcast on Radio Reverb but still very relevant for today’s business owners, Dee Blick, owner of The Marketing Gym and award-winning author and Natalie Page, director of Page Marketing tell you how to create a marketing plan that will work for you and your business. Listen now:

Your marketing planJulie Stanford
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  • Link:
  • Embed:
https://essential-business.co.uk/wp-content/uploads/2015/03/Your-Marketing-Plan.mp3
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Filed Under: Marketing and sales Tagged with: In Conversation

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