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You are here: Home / Archives for Marketing and sales

Marketing and sales – helping you find your best customers and get the sales flowing in

Expert tips and ideas to help you build and grow your business


In these series, you'll find expert tips, ideas and pointers to help you tell the world about your business. Choose from quick tips or longer masterclasses. If you have time, listen to the 'In Conversation' shows where experts share their thoughts and experiences.

July 16, 2015 by Julie Stanford Leave a Comment

Thinking about your website

If you’re in business, then the chances are you’ll also have a website… but how do you make sure that your website is right for your business, and right for your customers?

In this episode

IN-CONVERSATION-McLaughlin-Spiller-HillIn this episode of Essential Business Radio, first broadcast a few years ago, we talk to Elizabeth McLaughlin now owner of The Lunar Works, Jeremy Spiller of White Hat Media and Stuart Hill now with Social Care Network and about what you need to think about when it comes your website.

Listen to the show:

Thinking about your websiteJulie Stanford
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For more business tips and resources, sign up for our weekly Essential Business Nudges – quick tips to help you build your skills and build your business.

Thank you for listening to this episode. If you enjoyed it, please feel free to share it using the social media buttons at the bottom of this page. We’d also be delighted  if you could rate, review, and subscribe to Essential Business Radio on iTunes by clicking on the red button under the player. It helps a lot in ranking this show and would be greatly appreciated.

And if you have any comments or questions, please leave a comment below. We are always pleased to hear from listeners and to answer any questions.

Show notes

  • Google Optimiser has merged and become part of Google Analytics
  • Briefing an Agency guide
  • ICI website

[Read more…]

Filed Under: Marketing and sales, Starting out

July 8, 2015 by Julie Stanford Leave a Comment

Good customers and bad customers

As many consultants know, often the way to rescue a business is to look very closely at the customers and then say goodbye to some of them.

In this episode

Ed Carr and Ray Richards are Julie Stanford's guests on Essential Business RadioIn this episode of Essential Business Radio, first broadcast a few years ago but still relevant, we talk to experts Ray Richards, co-founder, Do Something Different and Ed Carr, retired (previously Creative Director, Brand Group and Marketing Director, Davenport Property Investment) about the difference between good customers and bad customers.

Listen to the show:

Good customers and bad customersJulie Stanford
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https://essential-business.co.uk/wp-content/uploads/2015/07/Good-customers-and-bad-customers1.mp3
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For more business management tips and resources, sign up for our weekly Essential Business Nudges – quick tips to help you build your skills and build your business.

Thank you for listening to this episode. If you enjoyed it, please feel free to share it using the social media buttons at the bottom of this page. We’d also be delighted  if you could rate, review, and subscribe to Essential Business Radio on iTunes by clicking on the red button under the player. It helps a lot in ranking this show and would be greatly appreciated.

And if you have any comments or questions, please leave a comment below. We are always pleased to hear from listeners and to answer any questions.

[Read more…]

Filed Under: Managing your business, Marketing and sales Tagged with: In Conversation

April 19, 2015 by Julie Stanford Leave a Comment

Masterclass: Finding your target market

Dee Blick, marketing expertOur 15-minute Masterclasses help you build your business skills, by focusing on one area of business at a time. If you only have a few minutes to spare, you can listen to the 5-minute masterclass covering the same topic, but not in such depth.

In this masterclass, Dee Blick, marketing expert, bestselling author and owner of marketing company, The Marketing Gym, talks about why you need to find your target market and explains how to do that. Listen now:

Masterclass: Finding your target marketJulie Stanford
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https://essential-business.co.uk/wp-content/uploads/2015/04/Dee-Blick-15-min-How-to-find-target-audience.mp3
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Filed Under: Marketing and sales Tagged with: 15 Minute Masterclass

April 19, 2015 by Julie Stanford Leave a Comment

Masterclass: The importance of your positioning statement

Dee Blick, marketing expertOur 15-minute Masterclasses help you build your business skills, by focusing on one area of business at a time. If you only have a few minutes to spare, you can listen to the 5-minute masterclass covering the same topic, but not in such depth.

In this masterclass, Dee Blick, marketing expert, bestselling author and owner of marketing company, The Marketing Gym, talks about why it is so important to develop a benefits or positioning statement. Listen now:

Masterclass: The importance of your positioning statementJulie Stanford
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https://essential-business.co.uk/wp-content/uploads/2015/04/Dee-Blick-15-min-Delivering-The-Right-Message.mp3
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Filed Under: Marketing and sales Tagged with: 15 Minute Masterclass

April 19, 2015 by Julie Stanford Leave a Comment

Masterclass: Bring the charm into your marketing communications

Dee Blick, marketing expertOur 15-minute Masterclasses help you build your business skills, by focusing on one area of business at a time. If you only have a few minutes to spare, you can listen to the 5-minute masterclass covering the same topic.

In this masterclass, Dee Blick, marketing expert, bestselling author and owner of marketing company, The Marketing Gym, talks about the value of charm in your marketing communications. Listen now:

Masterclass: Bring the charm into your marketing communicationsJulie Stanford
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  • Embed:
https://essential-business.co.uk/wp-content/uploads/2015/04/Dee-Blick-15-min-Charm.mp3
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Filed Under: Marketing and sales Tagged with: 15 Minute Masterclass

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