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Marketing and sales – helping you find your best customers and get the sales flowing in

Expert tips and ideas to help you build and grow your business


In these series, you'll find expert tips, ideas and pointers to help you tell the world about your business. Choose from quick tips or longer masterclasses. If you have time, listen to the 'In Conversation' shows where experts share their thoughts and experiences.

March 30, 2015 by Julie Stanford Leave a Comment

Using social media to build your business

Is Twitter the best place to market your business? Should it be Facebook? Or would LinkedIn be a better way of reaching your target customers?

In this episode

Jeremy Spiller and Ben TreshamIn this 30-minute episode of Essential Business Radio, first broadcast in 2012 but still relevant today, Jeremy Spiller, MD of White Hat Media and Ben Tresham of Boxharry* talk about using social media to build your business and your customer base. It’s no good putting all your time and effort into one platform if your customers are hanging about somewhere else. Listen to the show:

Using social media to build your businessJulie Stanford
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[Read more…]

Filed Under: Marketing and sales Tagged with: In Conversation

March 27, 2015 by Julie Stanford Leave a Comment

How to do your own PR

What exactly is PR? How can you be using PR to help your business and do you need to work with a professional PR person?
Vicky Hughes and Steve Bustin

In this 15-minute episode, first broadcast for Radio Reverb, Vicky Hughes of Fugu PR and Steve Bustin of Vada Media discuss how to do your own PR in your freelance or small business… and Steve lets us in on his favourite way of explaining the difference between PR and advertising! Listen now:

How to do your own PRJulie Stanford
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https://essential-business.co.uk/wp-content/uploads/2015/03/Perfecting-your-PR.mp3
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Originally broadcast for Radio Reverb in Brighton, England. [Read more…]

Filed Under: Marketing and sales Tagged with: In Conversation

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