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You are here: Home / Archives for Selling

August 6, 2012 by Julie Stanford Leave a Comment

Selling to people who believe what you believe

Blog-avatars-julieI love this TED talk by Simon Sinek. In it, he explains about his Golden Circle concept which is, in essence, the process of communicating from the ‘inside’ out.

In the video (sorry about the poor quality), he shows how to reverse your message so that instead of going on and on about what you do and how you do it, you talk instead about why you do what you do: why you set up your company, why you’ve created this service or that product, what makes you different… what you care about. [Read more…]

Filed Under: Marketing, Selling

March 4, 2011 by Julie Stanford Leave a Comment

What are you going to sell?

No time (or inclination) to read this? Listen to Julie instead:

Blog-avatars-julieWhen it comes down to it, despite all the complexity and overwhelming levels of information surrounding it, business is actually simple. It’s about selling products (or services) to people. It might not feel like it, as you wrestle with the day-to-day reality of that statement, but it’s still true!

According to the man with ‘a name to conjure with’, Igor Ansoff, you really only have four options when deciding what you are going to sell and to whom, and the surprising simplicity of these four options can be liberating when it comes to working out the details of your marketing and sales strategy. [Read more…]

Filed Under: Marketing, Selling

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