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Protecting your intellectual property

If you watch Dragons’ Den, you’ll have seen those hopeful entrepreneurs seeking investment being asked whether they own the rights or have the patent for their product or invention, but what exactly is a patent or a trademark?

In this episode

IN-CONVERSATION-Searle-Shepherd-TowlerIn this 30-minute episode of Essential Business Radio, first broadcast in 2012 but still very relevant, Matthew Searle, founder of Adams and Remers LLP (now with Gunner Cooke), Penina Shepherd,  founder of Acumen Business Law, and Philip Towler,  partner at Dehns, discuss how to protect your intellectual property. Listen now:

Note: This show was recorded in 2012. In 2014, there were significant changes to the UK’s Intellectual Property Act 2014 for design law. See the bottom of the transcript below, for more details.

For more legal tips and resources, sign up for our weekly Essential Business Nudges – quick tips to help you build your skills and build your business. [Read more…]

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Masterclass: Finding your target market

Dee Blick, marketing expertOur 15-minute Masterclasses help you build your business skills, by focusing on one area of business at a time. If you only have a few minutes to spare, you can listen to the 5-minute masterclass covering the same topic, but not in such depth.

In this masterclass, Dee Blick, marketing expert, bestselling author and owner of marketing company, The Marketing Gym, talks about why you need to find your target market and explains how to do that. Listen now:

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Masterclass: The importance of your positioning statement

Dee Blick, marketing expertOur 15-minute Masterclasses help you build your business skills, by focusing on one area of business at a time. If you only have a few minutes to spare, you can listen to the 5-minute masterclass covering the same topic, but not in such depth.

In this masterclass, Dee Blick, marketing expert, bestselling author and owner of marketing company, The Marketing Gym, talks about why it is so important to develop a benefits or positioning statement. Listen now:

[Read more…]

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Masterclass: Bring the charm into your marketing communications

Dee Blick, marketing expertOur 15-minute Masterclasses help you build your business skills, by focusing on one area of business at a time. If you only have a few minutes to spare, you can listen to the 5-minute masterclass covering the same topic.

In this masterclass, Dee Blick, marketing expert, bestselling author and owner of marketing company, The Marketing Gym, talks about the value of charm in your marketing communications. Listen now:

[Read more…]

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Quick tip: Finding your target market

Dee Blick, marketing expertOur Quick Tips are designed to help you build your business skills, a few minutes at a time. If you want to know more about the same subject – and have more time to spare – you can listen to the 15-minute masterclass on the same topic.

In this quick 5-minute tip, Dee Blick, marketing expert, bestselling author and owner of marketing company, The Marketing Gym, talks about why you need to find your target market and explains how to do that. Listen now:

[Read more…]

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For more than twenty years, Essential Business has produced books, workbooks and training courses to help other business owners, advisors and educators with the practicalities and realities of running a business.

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