What exactly is PR? How can you be using PR to help your business and do you need to work with a professional PR person?

In this 15-minute episode, first broadcast for Radio Reverb, Vicky Hughes of Fugu PR and Steve Bustin of Vada Media discuss how to do your own PR in your freelance or small business… and Steve lets us in on his favourite way of explaining the difference between PR and advertising! Listen now:

Originally broadcast for Radio Reverb in Brighton, England. [Read more…]