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How to start your market research

What is marketing research and why is it important? How do you begin researching your market and what methods should you choose? Is it just about mystery shopping or are there better ways to find out what your target customers want and care about?

In this episode

Dee Blick and Natalie PageIn this 30-minute episode of Essential Business Radio, first broadcast on Radio Reverb but still very relevant for today’s business owners, Dee Blick, owner of The Marketing Gym and award-winning author and Natalie Page, director of Page Marketing tell you how and why you should be looking more closely at the market you’re in. Listen now:

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Your marketing plan

Exactly what is a marketing plan and why is so important to have one? What goes into the plan and what’s the difference between your strategy and your tactics? Do you need a full document or can you write your plan on flipchart pages?

In this episode

Dee Blick and Natalie PageIn this 30-minute episode of Essential Business Radio, first broadcast on Radio Reverb but still very relevant for today’s business owners, Dee Blick, owner of The Marketing Gym and award-winning author and Natalie Page, director of Page Marketing tell you how to create a marketing plan that will work for you and your business. Listen now:

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Keeping the right financial records

What records must you keep when you run a business?  Which are ‘nice to have’ and which are required by law? How long do you have to keep those records?

In this episode

Charlie Eve and Carol LewisIn this 29-minute episode of Essential Business Radio, first broadcast in 2012 but still relevant today, Carol Lewis, partner at Bainbridge Lewis and Charlie Eve, partner at Carpenter Box talk about keeping the right financial records for your business and why it is so important that you do so. Listen now:

For more financial ideas and resources, sign up for our weekly Essential Business Nudges – quick tips to help you build your skills and build your business. [Read more…]

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How to manage your money in a small business

How do you get on top of the finances in your freelance or small business?  What key tools can you use so that you know whether you are making a profit and when, exactly, the money will be coming in and going out?

In this episode

Charlie Eve and Carol LewisIn this 29-minute episode of Essential Business Radio, first broadcast in 2012 but still relevant today, Carol Lewis, partner at Bainbridge Lewis and Charlie Eve, partner at Carpenter Box talk about the key tools you can use in your business to help you manage your money wisely. Listen now:

For more financial ideas and resources, including access to the free cash flow forecast template mentioned in the show (and guidance on how to use it), sign up for our weekly Essential Business Nudges – quick tips to help you build your skills and build your business. [Read more…]

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Using social media to build your business

Is Twitter the best place to market your business? Should it be Facebook? Or would LinkedIn be a better way of reaching your target customers?

In this episode

Jeremy Spiller and Ben TreshamIn this 30-minute episode of Essential Business Radio, first broadcast in 2012 but still relevant today, Jeremy Spiller, MD of White Hat Media and Ben Tresham of Boxharry* talk about using social media to build your business and your customer base. It’s no good putting all your time and effort into one platform if your customers are hanging about somewhere else. Listen to the show:

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About Essential Business

For more than twenty years, Essential Business has produced books, workbooks and training courses to help other business owners, advisors and educators with the practicalities and realities of running a business.

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