Satisfied customers will contribute to your business for years, so it is worth taking great care of them.
You want customers who will keep buying from you. You want them to tell other people how great your service is, as well, so they bring you even more customers. Keeping a customer also costs far less than bringing in a new customer. So for all these reasons, you need to make sure your customers are happy with the service they receive from you — that you meet and exceed their expectations.
However, to keep your customers’ trust, never try to sell them something that doesn’t meet their needs. Remember, you are working to build a long-term relationship with your customer, rather than trying to make a quick profit from them!
Download the worksheet Finding and keeping customers – checklist, to make sure you are doing everything possible to find and keep customers.
If you’d like to listen to the audio recording of this lesson again, click the play button:
Next, we’ll look at how to keep track of the money you receive from your new customers
In the next module, Your money, we are going to ask you to think about the all-important money. Most businesses fail because they run out of money. But there are some key steps you can take, and skills you can learn, to keep track of the flow of cash in and out of your business – and your home.
