What's different about the Essential Business Guide? Watch this short video to find out why thousands of people have it on their desk and it's bought not only by business owners, but by business advisers, bank managers, college lecturers and many more...
What exactly does your 'brand' mean?
Your brand is a bundle of everything you represent. What do customers think of when they see your brand? You need to make your brand work hard for you.
We explain how – and more – on pages 48–49 of The Essential Business Guide.
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Guidance from experienced business experts
The authors and subject experts all run their own businesses and understand the challenges business owners face.
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Full colour and beautifully designed
Each page is designed to be easy to read and the Guide is quick to navigate.
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Plain English, no jargon, no wasted words
With combined business publishing experience of over 50 years, we know how to make business information readable and easy to understand.