What's different about the Essential Business Guide? Watch this short video to find out why thousands of people have it on their desk and it's bought not only by business owners, but by business advisers, bank managers, college lecturers and many more...
Extending your SWOT
If you have a three-year business plan, it won't just look after itself until the end of year three. You have to give it some loving attention. If your plan contains a SWOT analysis, do you know how to make it work harder?
On pages 222–223 of The Essential Business Guide we explain how and why to extend your SWOT analysis.
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Guidance from experienced business experts
The authors and subject experts all run their own businesses and understand the challenges business owners face.
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Full colour and beautifully designed
Each page is designed to be easy to read and the Guide is quick to navigate.
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Plain English, no jargon, no wasted words
With combined business publishing experience of over 50 years, we know how to make business information readable and easy to understand.