What's different about the Essential Business Guide? Watch this short video to find out why thousands of people have it on their desk and it's bought not only by business owners, but by business advisers, bank managers, college lecturers and many more...
The CAP Code?
All business owners are expected to observe the Committee of Advertising Practice (CAP) Code when advertising and promoting their goods or services. Do you know why and how to follow the Code?
We explain about the Code – and more – on pages 66–67 of The Essential Business Guide.
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Guidance from experienced business experts
The authors and subject experts all run their own businesses and understand the challenges business owners face.
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Full colour and beautifully designed
Each page is designed to be easy to read and the Guide is quick to navigate.
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Plain English, no jargon, no wasted words
With combined business publishing experience of over 50 years, we know how to make business information readable and easy to understand.